12/8/2022 0 Comments Picktorial trial version![]() Pictorial assessments used by adults have proven to be most valuable among groups confronting functional literacy ( Leiner, Puertas, Caratachea, Perez, & Jimenez, 2010 Leiner, Peinado, Villanos, & Jimenez, 2013 Leiner, Rescorla, Medina, Blanc, & Ortiz, 2010). Using this type of image (i.e., pictorial descriptions) in questionnaires and scales might be a solution to issues concerning the validity of the questionnaire as well as potential negative effects on the viewer’s responses by other visuals.Ī limited number of visual and pictorial assessments (screening tools, scales, etc.) have been developed for older and younger population groups ( Bados López, 2015 Leiner, Peinado, Villanos, & Blunk, 2013 Scott, Short, Singer, Russ, & Minnes, 2006), facilitating the understanding of and responses to questions. Pictorial descriptions have certain advantages over other visuals because they can explain simple to complex processes with one or more drawings ( Felzenszwalb & Huttenlocher, 2005 Hegarty & Kozhevnikov, 1999 Katz, Kripalani, & Weiss, 2006). Visuals that consist of juxtaposed pictorial images arranged in a deliberate sequence and that are clear and aesthetically pleasing can be most promising communication tools of our time ( McCloud, 1994). At the same time, visuals can distract participants or alter the content of the questions, thereby reducing the instrument validity and making it more challenging to use. Visuals provide an opportunity to make questionnaires and scales more appealing. Research preferences among younger people have not been explored extensively, particularly in regard to visual content. Visual images used in any form of communication among different generations are crucial because visuals are processed approximately 60,000 times faster in the brain than text additionally, 40% of people respond better to visual information than to plain text, and visual content boosts engagement ( Walter & Gioglio, 2014). Research about the workforce, education, marriage, parenthood, and major purchases preferences for millennials has become important in the last several years ( Jones, 2014 Moss, Kirby, & Donodeo, 2009). Given that the rate of introduction to new technologies for the millennial generation (i.e., those born between 1980-2000) was faster than that for any other generation, it is expected that millennials will be more fundamentally affected by technology ( Deal, Altman, & Rogelberg, 2010). Younger generations are considered technologically sophisticated multitaskers who see technology as part of their lives instead of something to adopt or incorporate into their existence, thereby making technology inseparable from who they are or what they do. ![]() non pictorial) demonstrated comparable test-retest reliability and internal consistency, and performed in theoretically predicted ways.Ĭommunication tools are evolving to become increasingly more visual in many fields (e.g., marketing, education) driven largely by the commercial preference of younger generations ( Pitta, Kilian, Hennigs, & Langner, 2012 Selwyn, 2009), providing promising opportunities in many areas, including research. The objective of this study was to analize, among college students, a pictorial and non-pictorial scale with the intent to compare psychometric properties and to study users’ preferences between the two scales. ![]() Visuals that include pictorial descriptions with text have been shown to be helpful and to maintain validity among those confronting communication disparities although, studies have not specifically analized these issues among educated younger generations. Even those that are strictly visual can compromise the validity of questionnaires or scales. The challenge when adding visuals to questions includes choosing the best type of visual and the possibility that the changes alter the questions. Visuals provide an opportunity to make questionnaires and scales that are more engaging and in sync with the times. Communication tools (advertising, social media, etc.) are evolving to become increasingly more visual, driven largely by the commercial preferences of younger generations (e.g., millennials), creating promising opportunities in many areas, including research. ![]()
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